About the Sarah Stevens website project
Sarah is a professionally qualified and highly experienced hair and makeup artist. She already had a well established network of contacts in the industry but felt that the time was right to draw more attention to her services directly, and to establish more of a personal brand in the industry.
Sarah knew of course that to get noticed these days it’s crucial to have a professional and effective presence online but not being the techie-type didn’t know how to achieve that, so she got in touch with Web Propelled. She already had a basic website but knew it needed a radical overhaul to bring it in line with her style and level of professionalism. She had a broad idea of the design she was looking for but nothing precise, and knew she wanted to be sure that the new site was built with careful consideration for mobile accessibility and search engine optimisation and we were more than happy to guide her through the process as we did just that.
What we did
Sarah was looking for something in line with the feel of her work: professional and stylish, sophisticated and elegant, yet modern and clean and simple. Once we’d fully explored Sarah’s needs we put forward a shortlist of design themes we might work from to craft her finished site. Once we’d agreed on one we set about building up her site and refining it to match the design needs.
Throughout the build process our work was informed by the careful SEO market analysis of keywords we’d performed for her, and the site was constructed accordingly to give her the best launchpad to succeed in getting noticed online going forward.
Sarah’s site was built up to be ‘Responsive’ to viewing on mobile devices, and to use gallery and ‘slider’ functionality to draw and focus visitor attention on the services she provides and examples of her excellent previous work. The photography of Sarah’s work is naturally very important in portraying her services so we ensured that they were processed and sized just as she needed to best do that.
Following a final review and amendment process to make sure everything was just as needed, and having set Sarah up with all the resources she needed to get the best out of her website, it was launched and Sarah and her services were very much put on the map online ready to help carry her on to further success in the future!
We hope you’ll agree it’s a great site well aligned with Sarah’s professional yet stylish and friendly nature, we’re certainly pleased with it.
We were very happy to hear that Sarah was pleased with it and how the whole process had gone as well, saying:
“I needed a Search Engine Optimised site to maximise business potential, which Web Propelled took complete care of, backing this up with a step by step handbook that I can refer to, helping to raise my Google ranking. I found Geoff easy to talk to, supportive and patient with the technical information regarding my site as I have minimal knowledge in this area.”
You can view Sarah’s website here and if you’re on the lookout for professional makeup or hair I strongly suggest you do!